Cool background music, mockup footage of people holding and enjoying the book (with your face on it), and a voice over encouraging people to grab it!
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(Note:  This is different from the awesome DFY Ads and Graphics Offer you may have seen - although that does include some mockup video clips, this particular offer is specifically for us to make a full fledged sales video for you, similar to the video you saw at the beginning of this funnel.)
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What do we need from you?  

Nothing much.  But it would be helpful if you can tell us exactly how to pronounce your name, for the voice over, so you can maybe send us a voice memo mp3 or something.